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How to Find The Right Content for Social Media: 5 Great Tips

Posted By admin On October 5, 2016 @ 10:32 am In Business,Marketing | No Comments

When you post on Facebook, YouTube, or Twitter, you do not simply want to share valuable content. You also want to drive engagement in all possible forms – through likes, shares, retweets, and follows. These are the activities you would want to be notified with after posting your content. Of course, with every timeline update comes the hope of making it viral. The question now is what would make a content so good that it meets your minimum expectation of likes. The answer is simple. Have the best, latest, and most interesting content on your timeline which would command the most attention.

 

Here are some tips to help you with your content:

Share content.

It is a wise business move to share other businesses’ content on your timeline every now and then even though they are not exactly related to your business. One reason for this is bringing to the table something new and fresh. It brings variety and diversity in style to your timeline, which your network could find unique and interesting enough to be shared to their own timelines. Growing brand awareness & publicity for you. Additionally, it requires the least effort, since you do not have to write the content yourself.

Another benefit of sharing content is to keep sources coming and your timeline updated throughout the year. At the end of the day, you could only have so many topics related to your industry. A little help from other businesses can go a long way, at least in this department.

Last but not the least, when you share other businesses’ content, they are likely to be more inclined to share your content in return.

Find the right content to share.

There are two steps in finding the right content: first is to understand your audience and second is to understand your content marketing needs.

The first question you should ask yourself is what kind of audience each social network reaches. The fact is that every social media site has its own set of members and they do not necessarily have an equal mindset as the other members. The goal is to put up content that will have as many people as interested as possible so keep it centered on their needs. You might have to produce multiple versions of this content that is tailored to every social media account you have to cater to their different mindsets and interests.

Nevertheless, keeping your content marketing needs in check is as important as making it appealing to your audience. Do not forget that every content you post on your timeline must have a function and help your business in some way. After all, you are there to make money and grow your business.

Monitor your statistics.

Communities in social media are highly dynamic and their interests could change from time to time. One moment it could be politics, the next it could be a viral video of a group of guys dancing to the latest pop music. Tracking your performance could help gauge what works from what does not, and once you know what generates the most buzz, seize the moment and post more of similar content.Use content curation tools. The 21st century is indeed a good time for businesses as technology is at your disposal for just about any function. There is a myriad of tools on the Internet designed to help you locate and share high-quality content on your timeline including Google News, RSS, and Facebook Trends. These tools seep through social media sites and identify the most popular content with users according to the criteria you specify. In return, you will have a working knowledge on what kind of content to post next.

Keep tabs on the major news websites.

The more websites you keep your eye on, the higher chances of picking up the latest and most relevant topics to discuss or feature in your content. There is no easier way to stay updated and be in the loop so keep tabs on major news outlets. Read and research as much as possible. After all, good content is not just about making it interesting and entertaining. Good content means it is authentic, relevant, and important to your readers.

When you post on Facebook, YouTube, or Twitter, you do not simply want to share valuable content. You also want to drive engagement in all possible forms – through likes, shares, retweets, and follows. These are the activities you would want to be notified with after posting your content. Of course, with every timeline update comes the hope of making it viral. The question now is what would make a content so good that it meets your minimum expectation of likes. The answer is simple. Have the best, latest, and most interesting content on your timeline which would command the most attention.

 

About the Author

Eliza Medley is contributing blogger and experienced marketing expert at Get Good Grade [1]. She’s interested in psychology, personal growth, marketing, and blogging. You can connect her via Twitter


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