Find out how to market your Business in the digital marketplace. How do I increase sales conversions? How do I increase traffic to my website? How do I keep customers on my website and interested in my content? All of these questions answered.
Are you interested in increasing traffic to your blog and becoming a larger presence on the internet? If so, you’ll have to take action to improve your search engine rankings. The following 11 tips can help you get started. 1. Use Keywords Intelligently Keywords remain an important part of SEO, but best practices regarding their use …
The increasing popularity of Periscope has made it attractive both for marketers and other broadcasters. Periscope offers broadcasters new and exciting opportunity to reach their audience at real time video broadcasting, and all that is necessary is a working internet connection. As is the case with other highly successful apps, Periscope is being used in …
Every business should have a website. Studies have shown that majority of consumers head to the Internet when looking for products or services to purchase. As such, it is the ideal place to attract consumers and convert them into regular customers. Once you get a website for your business that is just the first step. …
Even with helpful tools and websites for managing you company social media presence like Instamacro.com for Instagram, there will likely still be a need for employee participation in social media campaigns. While the use of social media as a marketing platform is more widely accepted today, some employees might not be interested in participating in …
Labels make a brand. They make the item recognisable, so if you are a manufacturer, you have to invest in great labels. If not, then you risk your product blending and looking like one among thousands of other products on a shelf. But then the question becomes, how does one make an eye-catching label?. …
Even though it has been around for a long time, email continues to be an important strategy to digital marketers. Not only does it commonly fetch the best return on investment among all online marketing channels, but it is also among the simplest to design and execute. However, there are a number of hurdles that …
With the increasing use of mobile devices, a comprehensive knowledge of Mobile marketing is one of the key factors that a business should look for when they hire a digital marketing agency. In the past, an online marketing strategy only had to consider consumers that were sitting at a desk looking at a computer screen, …
In the world of online marketing, businesses have a multitude of different tools that they can use to raise awareness. One of the fundamental tools for building a digital marketing strategy is going to be content marketing. With content marketing, a company creates and distributes content that is intended to give value to the consumer, …
Google AdWords can be such an effective tool for SMEs, as it can generate new business leads at as low as a couple of dollars per lead. For many of our SME clients, the main conversion action from their site is a phone call, so it is essential that their advertising dollars generate as …
When you are planning or updating a website it is especially important that you factor in Conversion Rate Optimisation (CRO) to maximise your sites Return on Investment (ROI). How do you know you are getting the best ROI with your website? Websites cost thousands of dollars, so ensuring your website is bringing more awareness …