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How to Increase Site Traffic With Content Marketing
In the world of online marketing, businesses have a multitude of different tools that they can use to raise awareness. One of the fundamental tools for building a digital marketing strategy is going to be content marketing. With content marketing, a company creates and distributes content that is intended to give value to the consumer, …
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How to Embed Google Street View on Your Own Website
This article covers the quick and easy steps needed to embed a Google Street View virtual tour on your own website. You might want to embed the outside view of the street taken by the Google cars, or you might want to embed the inside virtual tour of your business taken by a Google certified …
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How to Set Up an Ad Schedule – Basic – Google AdWords for SMEs
Google AdWords can be such an effective tool for SMEs, as it can generate new business leads at as low as a couple of dollars per lead. For many of our SME clients, the main conversion action from their site is a phone call, so it is essential that their advertising dollars generate as …
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How to Increase Conversions on your Website with Conversion Rate Optimisation (CRO)
When you are planning or updating a website it is especially important that you factor in Conversion Rate Optimisation (CRO) to maximise your sites Return on Investment (ROI). How do you know you are getting the best ROI with your website? Websites cost thousands of dollars, so ensuring your website is bringing more awareness …
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How to choose an SEO agency
The information age has changed the face of modern business and marketing, and for many companies, the ability to compete effectively now means that they need a specialized digital agency to help manage their online marketing efforts. One of the most important, but misunderstood elements of building an online presence is the use of search …
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How To Find The Right Paid Search Agency
Choosing the Right Agency Hiring a digital marketing agency to manage pay-per-click (PPC) advertising can be a great way to drive awareness of a brand and to steer traffic toward your business. However, there is much more to using PPC effectively than just deciding that you want to join a network like Google AdWords. You …
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Best Practice with Google Display
Set up “Discovery” campaigns using relevant targeting methods and then mine the data for well performing website placements. Move top placements into a separate campaign (or ad group) and try to optimise them further. How to Choose the right Targeting Method Topic Targeting – best used for ‘Branding’ Topic targeting drives a ton of traffic …
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How To Write Basic HTML
Basic html coding involves using a range of ‘tags’ to categorise different pieces of information on your page. You’ll use CSS after to format your content with fonts, colours etc. Most html tags come in a pair. You need to open & close your tag to define which content belongs inside. An open tag …
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International SEO: How To Reach a Global Web Audience
In order for a website to be able to reach an international audience and effectively rank in other countries, a proper international SEO strategy needs to be set up and implemented. There are several elements to look at when starting an international SEO process, and this guide will go through the most important steps to …
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How To Implement Ad Scheduling in Adwords
Are you stuck for optimisation ideas for your Google AdWords campaign? Your ads aren’t showing nearly as much as they should be, and your impression share is losing out to budget? Well, let’s start showing your ads ONLY when you are likely to convert! Ad scheduling is an effective strategy in Google AdWords where …
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