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Computers
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How To Find The Right Paid Search Agency
Choosing the Right Agency Hiring a digital marketing agency to manage pay-per-click (PPC) advertising can be a great way to drive awareness of a brand and to steer traffic toward your business. However, there is much more to using PPC effectively than just deciding that you want to join a network like Google AdWords. You …
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Best Practice with Google Display
Set up “Discovery” campaigns using relevant targeting methods and then mine the data for well performing website placements. Move top placements into a separate campaign (or ad group) and try to optimise them further. How to Choose the right Targeting Method Topic Targeting – best used for ‘Branding’ Topic targeting drives a ton of traffic …
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How to Clean Your Computer
As with any piece of equipment, making sure your computer is regularly cleaned and checked is a great way to maintain and extend the working life of your rig. Regular cleaning can help prevent your computer from overheating, help your computer run better and it also makes it nicer to look at. Before you jump …
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How To Write Basic HTML
Basic html coding involves using a range of ‘tags’ to categorise different pieces of information on your page. You’ll use CSS after to format your content with fonts, colours etc. Most html tags come in a pair. You need to open & close your tag to define which content belongs inside. An open tag …
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International SEO: How To Reach a Global Web Audience
In order for a website to be able to reach an international audience and effectively rank in other countries, a proper international SEO strategy needs to be set up and implemented. There are several elements to look at when starting an international SEO process, and this guide will go through the most important steps to …
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How To Implement Ad Scheduling in Adwords
Are you stuck for optimisation ideas for your Google AdWords campaign? Your ads aren’t showing nearly as much as they should be, and your impression share is losing out to budget? Well, let’s start showing your ads ONLY when you are likely to convert! Ad scheduling is an effective strategy in Google AdWords where …
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How To Choose Keywords For Google Adwords Campaigns
Choosing, or ‘targeting’ keywords in your Google AdWords account is a crucial part of building a high performing AdWords campaign. In this AdWords how to article we are going to look at the fundamentals of choosing the best keywords to target. We are not going to delve into match types, negative keywords or how to …
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How to Setup Conversion Tracking for Google AdWords.
With today’s competitive online landscape, setting up and tracking website conversions is one way to make better marketing decisions with you, or your clients advertising spend. In this how-to, I will show you a quick and easy way to setup conversion tracking for Google AdWords using the Google AdWords conversion code, which in this example, …
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How To Choose A Broadband Internet Provider
Since it is a hassle to switch broadband providers you’ll want to research providers and broadband options to make sure you have the best choice. For starters it is important to know the different types of broadband, how they perform and how they are sold.
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What is Naked Broadband?
Naked broadband is just like your regular broadband service, only it is purchased without the need to signup for phone service which has traditionally been bundled with internet service. It is ‘naked’ in the sense that it comes without a phone service. More and more people are opting out of traditional landline phone service these …
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