Every business should have a website. Studies have shown that majority of consumers head to the Internet when looking for products or services to purchase. As such, it is the ideal place to attract consumers and convert them into regular customers. Once you get a website for your business that is just the first step. You should invest time and money in promoting your website so that it emerges among the top results in the search engine results. There are many search engines to choose from. Examples of these are Yahoo, Google and Bing. For maximum visibility to consumers, it is crucial that your website emerges in the first page of results. One of the ways to ensure this is through Search Engine Optimization (SEO) on social media platforms.

SEO is a series of actions that are conducted upon a website. They help to make it more popular online. They also help to make it rank high in the search results. There are many approaches to SEO. One of these is through social media.

Examples of social media websites include:

  1. Facebook
  2. Twittter
  3. Instagram
  4. Linked-In
  5. Instagram

They are online locations where people can congregate, communicate and share files. These locations are great places to promote your website and your business. Want to learn some tips on how you can perform SEO with a social media approach? Read on.

Create links to your website on your social media profiles

One of the actions performed during an SEO Los Angeles effort is link building. This is where links to your website are strategically placed in other websites. This action can be performed on social media sites.

In link building, the main objective is to post the links in websites that have a good reputation. These are sites that are successful and comply with regulations. Major social sites such as Facebook and Twitter satisfy these requirements. As such, they are universally considered good locations to post links to your website.

Almost everybody has a social media profile. Therefore, you can post links to your website in your profile. You can also create a special page for your business in the social media platform. In this one, you can make updates about your business activities, products and services. You should also post links to your website in these posts. By doing this, you utilize the link building SEO strategy on a social media platform. The best thing about this is that other people can share your links and expose your business to scores more people across the world.

Insert your relevant keywords in the social media posts

One of the pillars of an SEO effort is keywords. These are single words or short phrases that describe your company, your product, your service or your theme. They should be unique to your website. This makes them especially important. In SEO, they should be well distributed in your web page content. This perspective extends to the social media platforms. It is important to ensure that the keywords are included in the posts and updates that you make about your business, product or service.

The keywords should not be limited to your posts. Make sure that you include them in your profile as well. If you have a video channel on a platform such as YouTube, ensure that you include your unique keywords in the descriptions. This makes your keywords searchable. By doing this, you are able to maximize your online viewership. This lets people know about your business in social media and you can build a steady following of enthusiasts and consumers.

Establish yourself in local listings

Google is the biggest search engine on the Internet. They also have a social platform known as Google+. This social media platform allows you to post business listings on it. You can include information such as the address of your business as well as any other important information about it. Seeing as Google has maps, your business will emerge in them and help consumers find you easily. A great feature of Google+ is that it recommends businesses to consumers. As long as you have top reviews, you will get automatically recommended. This helps you to reach your target market through this social media platform.

Maintain fresh content in your social media pages

Once you create a social media page for your website, keep it well maintained by posting new information about your brand. When you have a new product or service, post about it. When you are entering a new location, make sure your followers know. This goes a long way in maintaining a healthy following. It also brings you closer to your customers and helps them to trust your brand. It is important to keep your followers and customers engaged. This concept is proven in the following case study.

Case study on the importance of engaging your customers in social media

You can conduct successful marketing of your brand through your social media pages. To keep the viewers interested, you should keep the posts fresh and attractive. This was proven in a case study named Successful Social Media Marketers Focus on Customer Needs by Nicole Aimes, proprietor of Twist INC. The study was presented at Harvard University.


Social media is well known as a marketing tool. Once you use it to perform SEO on your website, then it becomes a powerful resource. By following the above tips, you can definitely increase your rank in the search results by leveraging social media for SEO.


Derek Iwasiuk runs national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEOs and top agencies such as Engage the Crowd the best Los Angeles SEO service provider. You can also follow him on Twitter @Diwasiuk





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