Are you interested in increasing traffic to your blog and becoming a larger presence on the internet? If so, you’ll have to take action to improve your search engine rankings. The following 11 tips can help you get started.
1. Use Keywords Intelligently
Keywords remain an important part of SEO, but best practices regarding their use is constantly evolving. Stay on top of Google’s SEO recommendations and pay attention to their updates. Here are some practices that are always smart to follow:
- Use keywords that are relevant to your topic
- Research keywords before you use them
- Don’t overload your post with keywords
- Vary your keywords
2. Find a Good SEO Plugin
If you use WordPress or other similar content management systems, there are SEO plugins that you can use. These can help you measure the effectiveness of your current SEO efforts, and they can help your future efforts by automating some of the tasks that are required to increase SEO.
3. Get Your Own Domain Name
Trust builds traffic. Traffic boosts SEO. The appearance of professionalism is very important when it comes to earning trust. Owning your own domain name is an important part of putting forth that image of professionalism and earning trust. The reason for this is that, anybody can create a free blog. That’s wonderful in some respects, but it’s also the reason why the internet is full of scam artists and folks who are simply peddling bad advice. These folks simply throw up a free blog, then when they are caught doing something unethical they close up shop and create a new blog. Because of this, people are wary when they see a domain name that looks like this: MyBlog.freebloghostingsite.com, instead of, MyBlog.com.
4. Use a Sitemap
Think of a search engine spider as a person walking into a shopping mall (your blog). Each store in the mall represents a blog post or a page on your site. If the shopping mall doesn’t contain a store directory, the person is left to wander around trying to figure out which stores are there and what is inside of each store. They’re probably going to make mistakes about what certain stores have to offer. They might even miss some stores entirely. If there’s a store directory, things are completely different. The answers to which stores are there and what they sell are right there in black and white. Your sitemap is the same thing. It helps search engine spiders find and index all of your pages.
5. Promote Your Content on Social Media
Too many bloggers take the time to craft thoughtful, relevant content, but nobody sees it. This is because rather than promoting these posts, the blogger just moves onto the next topic. If you want to drive traffic to your posts, people have to know they exist. This means getting the word out on Twitter, Facebook, and other social media platforms. It also means promoting your content multiple times. Content promotion tools such as TweetDeck can help automate these efforts for you.
6. Give Your Images Real Names
Think of image names like headlines for your pictures. The names should be meaningful, they should reflect what is in the image, and they should contain keywords. This information will be used by search engines to determine how your blog will rank for different searches.
7. Write High Quality Content to Earn Links & Shares
Nothing else matters if you aren’t creating good content. This is what will drive others to link to your content in their own posts, and to share what you’ve written on social media. Here are a few tools that you can use to help you create great content:
- BuzzSumo – find content that is trending based on keywords or URL
- Canva – an online tool for creating infographics and other visual content
- Smart Paper Help – a professional content provider to help you get quality content out to your audience
- Also, you may check these 15 content curation tools
8. Optimize For Mobile
It’s really very simple. Traffic and bounces are two very important factors when determining search engine rankings. The more traffic that you have and the fewer bounces that you have, the better your rankings are going to be. If you are not optimized for mobile, you are losing a lot of traffic and you are collecting a lot of bounces. The number of mobile users is soaring. Make sure that your blog works for them.
9. Optimize Your Titles And Tags
There are two things to consider when it comes to your titles. The first is writing titles that are attention getting and make people want to read more. You can do this by including power words, using numbers in your headlines, and using relevant keywords. The second consideration is writing title tags that search engines. In general, your title tag should be less than 60 characters. It should contain a strong keyword that people are likely to use when searching for the content that you are providing.
10. Link Back To Your Own Posts & Pages
Interlinking is the practice of linking one blog post or page on your blog to other pages. For example, you might include a link in a blog post you write today to a blog post you wrote a year ago that happens to be relevant. In another blog post, you might include a link to your company history page.
The reason this is important is that search engine rankings are page based and not site based. Google sends out search engine spiders to find and index content on the internet and determine how things should be ranked. One thing that counts in a page’s favor is how many links there are to that page. So, interlinking serves two purposes. It ensures that the spiders find your page and that you get additional credit because of the links to that page.
11. Promote Your Blogs in Comments on Other Blogs And Websites
This is an excellent technique for driving traffic to your blog, but it requires a thoughtful touch. Here are some guidelines to follow:
- Only promote your content when it is relevant to do so
- Follow any rules the website or blog owner has regarding promoting your blog or linking to it
- Don’t limit your participation to promotional comments
Your goal is to create relationships as well as improve traffic. This won’t happen if you simply drive by and drop off a link to your latest blog post.
About the author:
Rick Riddle is a marketing consultant and an up-and-coming blogger whose articles aim to help readers with digital marketing, entrepreneurship, career, and self-development. Feel free to connect with Rick on twitter and LinkedIn.