With today’s competitive online landscape, setting up and tracking website conversions is one way to make better marketing decisions with you, or your clients advertising spend.
In this how-to, I will show you a quick and easy way to setup conversion tracking for Google AdWords using the Google AdWords conversion code, which in this example, is placed on the email enquiry confirmation.
Let’s get started.
When you are signed into Google AdWords, navigate to the Tools section in the top navigation bar, which drops down and click on the Conversions link. This takes us to the Conversions actions page. Click on +Conversions to add a new conversion and click on select under the Website tab.
Enter the name of the conversions, in this example we will use Email Enquiry. Click done.
Click the Value tab which will drop down with select box options. You can either assign a value if you know what each enquiry is worth to you and is the same each time. Use the second option if the value changes (which will be specified in the code on the confirmation page, entered in dynamically via the post data from the email enquiry form) and set a default value. Otherwise, select “Don’t assign a value” if you are unsure.
The third box allows you to select if the conversion counts as a unique conversion every time it is triggered or whether it only counts once. In this example, the Email Enquiry only counts one time, even if it is completed by the same user more than once.
The forth box allows you to select how long the you would like to track conversions. This is an advanced feature and is best left on 30 days. However, if you would like to learn more about this, you can click on the learn more link.
The fifth box lets us choose a category for the conversion. In this case, as we are getting an email enquiry from a potential customer, it is set as a lead.
The last box lets us either include or exclude this conversion from the “Conversions” column. As we will want to optimise our AdWords campaign based on this data, we will almost always include it.
Finally click “Save and continue”. The next page will show a review of the conversion settings and a snippet of code which will need to be copy and pasted to between the <body></body> tags on the page we would like to track, in this case, the Email Enquiry confirmation page.